Marrone

Marrone is a historic winery in La Morra that has been telling the story of the Langhe through wines deeply rooted in family values, artisanal care and respect for the land for over a century. Four generations united by the same ambition: to keep improving without compromise, preserving tradition while always looking to the future.

Everything began with Pietro Marrone in 1910, when he introduced techniques that were considered revolutionary for the time: reducing yields to increase quality and gradually transforming the vineyards to adapt them to modern cultivation systems. In the decades that followed, Carlo continued to believe in the future of Barolo, even during the difficult years after the war. Then Gian Piero expanded production and exported Marrone wines onto international markets, complementing the great Piedmontese reds with native white grape varieties such as Arneis, Favorita and Moscato.
Today, Denise, Serena and Valentina lead the fourth generation of the family, alongside Gian Piero and their mother Giovanna, an exceptional cook and the central figure of the Marrone household. The winery’s philosophy is based on meticulous attention to every detail: manual work in the vineyards, strict grape selection, careful vinification and ageing processes designed to preserve elegance, freshness and the identity of the territory. Between Castiglione Falletto, where production and bottling take place, and Annunziata di La Morra, where the wines age in oak, a style that combines technical precision with artisanal sensitivity emerges. La Morra is also home to “Marrone: Cantina con Cucina”, the family’s panoramic restaurant, where Piedmontese cuisine and the estate’s wines come together in a warm and friendly atmosphere.

THE WINERY’S VALUES

• Four generations of the family, preserving tradition while continuously striving for improvement 
• Craftsmanship and manual vineyard management 
• Great attention to the selection of the grapes and precision in the cellar 
• Long ageing processes that respect the identity of each wine 
• Warm family hospitality, with tastings, cuisine and panoramic views of the Langhe

WHAT MAKES THE EXPERIENCE UNIQUE

Guided tours offer guests the chance to see the barrels and barriques as they listen to stories about the family, before continuing with tastings designed to explore the different expressions of the winery’s production.

The Three Sisters
Guided tour and tasting of 3 wines that represent the winery’s production
€20 per person – duration: 1h30

Dedicated to White Wines
Guided tour and tasting of 4 white wines, made with both native and international grape varieties
€25 per person – duration: 1h30

Our Langhe
Guided tour and tasting of 5 wines, including one Barolo
€30 per person – duration: 1h30

The Result of Patience
Tasting dedicated to the winery’s 4 Barolo wines
€45 per person – duration: 1h30

Identity
A journey through the wines that best represent the history of Marrone
€50 per person – duration: 1h30

Vertical Tastings
Older vintages of Barolo or Chardonnay from the family’s wine library
€200 per person – duration: 1h30

All tastings are accompanied by bread and breadsticks.

Guests may also add:
•    A platter of local Langhe delicacies (€12 for 2 people) 
•    A platter of cured meats (€12 for 2 people) 
•    A cheese board (€12 for 2 people)

Opening hours: in high season, open daily from 10:00 am to 5:00 pm. In low season, open from Thursday to Monday from 9:00 am to 5:00 pm. Evening experiences, including a winery tour, dinner and wine tasting, are available on Fridays and Saturdays. Special openings may be arranged by request.

Visiting Marrone means experiencing the Langhe through the eyes of a family that has cultivated its vineyards with respect, precision and passion for over a hundred years, transforming every bottle into an authentic expression of the territory.